Product Strategy

AARP asked Modus to help increase engagement with event attendees. In order to make the AARP event experience more consumer centric, Modus consultants proposed testing two new products, Event Test Kitchen and Chat with AARP, with the audience to harness feedback from the community about the most valuable topics and events they wanted to see and to share more information about local events.

Modus Create and Sencha developed The Atlantic Wire, a universal application built on HTML5 and Sencha Touch. The Atlantic Wire is an authoritative guide to the news and ideas that matter most right now, and to track newsmakers and opinions across the entire media spectrum: newspapers, web sites, television, radio and magazines.