New Tools Won’t Solve Your “Process” Problems

February 16, 2023

Today we are witnessing what could still be considered the early days of a multi-decade digital transformation affecting almost every…

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Product Thinking: The Art of Outcomes

February 6, 2023

As organizations gain digital maturity, one of their profound realizations is that transformation is less about technology and more about…

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Jira Product Discovery: Atlassian’s New Tool for Product Managers

January 19, 2023

Created by Point A team in 2021, Jira Product Discovery is a new tool (currently in beta) by Atlassian for…

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How to Write Better Requirements

9 Tips to Write Better Requirements

March 2, 2021

Poor requirements management can lead to scope creep and ultimately project failure. Atlassian Consultant Deepanshu Natani shares nine useful tips to write better requirements, documents, and repositories.

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When to Consider Setting Up A/B Testing

October 6, 2020

A/B testing enables teams to measure the impact of their work and better understand how their customers behave, but can waste resources and limit growth when used incorrectly. Sr. Product Strategist Vera Ginzburg shares insight on when to use and when to not use A/B testing and tips for delivering more valuable products.

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Innovation – Between Chaos and Standardization

September 29, 2020

Innovation has become a priority for businesses across the globe, yet many business leaders do not understand what innovation is or how to measure it. This article provides valuable insight to leadership on identifying and driving innovation.

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Adapting HEART Framework to Measure Customer Success

August 26, 2020

Setting the right KPIs allows you to analytically track and evaluate work to drive more successful outcomes. Read how Modus adapted Google’s HEART framework to measure customer success and learn how to use KPIs to make more meaningful decisions.

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5 Ways the Product Community Can Inspire the World

How the Product Community Can Inspire – Frameworks

May 20, 2020

COVID-19 is a serious threat to global health, and a disruptor to businesses and social ecosystems around the world. By following these 5 principles commonly used by product and UX teams, organizations can come together to make the future a brighter place.

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5 Ways the Product Community Can Inspire the World

How the Product Community Can Inspire the World

May 11, 2020

Coronavirus will leave an impact on individuals and businesses long after the crisis ends. Sharing experiences dealing with uncertainty and decision making can inspire positive action and change. Learn how the product community can come together to help bring positive change to the post-COVID world.

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