Product development leader Greg Sterndale joins Modus as strategy practice lead

We’re excited to announce a new hire! Greg Sterndale, formerly CEO of Promptworks (acquired by Modus Create in 2022), will take the new role of VP, Strategy Practice Lead, for our Digital Strategy Practice. Greg will work with other Modus leaders and departments to identify, build, and implement new strategic offerings for our clients.

Our Digital Strategy Practice is where we design a transformation blueprint for our clients, helping them shift operations and products to be digital-first, user-centric, and future-proof. We assess crucial digital initiatives, such as the product portfolio, security, and cloud strategy.

Greg’s experience helping organizations meet their strategic goals will be a huge asset to our clients navigating their digital roadmaps. He has led teams to launch dozens of successful digital products for innovative Fortune 500 pharma and life sciences, finance, tech, and retail companies.

Philadelphia-based Promptworks was a pioneer in software engineering, especially known for deep technical expertise, building machine learning-based products, human-centric design thinking, and transparent processes — all characteristics we value at Modus.

Greg says:

“It’s an honor to officially join the Modus team and grow this strategic practice with compelling new offerings for our clients. Creating successful, competitive products starts with a solid strategy. Product development is risky! Today, it encompasses everything from cloud infrastructure to security to user research to AI and design. It helps to have a partner like Modus that understands the whole picture from assessment to execution. I’m passionate about helping enterprises navigate their risks and opportunities via strategic roadmaps to measurably successful products.”

Greg is a software engineer turned executive, seasoned with optimism and a healthy appetite for challenges. When he’s not building products, Greg enjoys mentoring other entrepreneurs, contributing to open-source software, skiing, cycling, and most things out-of-doors.