Modus Create is pleased to announce our new partnership with Pendo. Pendo provides the best-in-class product management software for understanding users, growing products, optimizing user flow, and product planning. By pairing Pendo’s Product Cloud suite of products with our product strategy consulting, we are empowering our clients to know their users better, provide better products, and have better business outcomes.
Putting Users First
Modus firmly believes that putting users first is the best way to make products that work. Pendo provides tools to monitor usage across apps and platforms, understand user sentiment, support user onboarding and usage flow, and many other features.
Because these tools are made for product managers, specifically, they don’t require data scientists and platform-specific customization to enable configuration of these tools for what we are doing. Their solutions work great in SaaS and enterprise environments. As such, Pendo is very synchronistic with the consulting Modus provides for product planning, feature adoption, product growth, and bettering product outcomes for the types of companies we typically work with.
In Modus’ product strategy engagements, we look to understand the opportunity space, dive into the problem space, and obsessively learn about our users in order to create the best innovative solution to match. By integrating Pendo, we can get user feedback across apps and platforms to understand trends, get user sentiment and more to enlighten decisions, and do live testing of prototypes to ensure that we are building the right thing. Pendo is strong in this regard due to the actionable nature of its analytics without considerable customization.
Once an app is up and running, determining what new features to build is an essential part of growing the app. With Pendo’s Product Cloud, we can better understand how users are using the app – what features they like and use and which ones they don’t. Through 3rd party integrations, we can tag and test other features early in development to see how they are received and de-risk further work to determine how to be most effective with each new feature. We can get real-time feedback on what people want and don’t want – Pendo simply puts us closer to our users, and that enlightens product decisions.
Additionally, there may be opportunities to promote under-utilized product features – you may see success for users that use a specific feature, but also that many users aren’t taking advantage of it. Pendo can help identify that problem, as well as create tooltips and guides – without developer help – that can steer users to them more frequently or help them to use features that are necessarily more complicated.
Product Growth and Product Outcomes
Ultimately in today’s digital business world, we are all growing our products. Modus works with our clients to set clear, attainable and business-driven goals. These goals then drive the work to be done: retain more users, refine user funnels, sell more widgets. We make hypotheses on what will improve these and then test our hypotheses, we reduce risky assumptions, and we interact with users. All of these things help us to validate things that work, which we can then double down on and achieve the goals we set out to do. Again, Pendo helps us with this by providing a solid connection to our users and data that tells us what works and doesn’t.
Other than all the ways we can use Pendo to help our clients, Pendo fits cleanly in our strategic mission to always be future-driven, to always be ahead of our clients, and to anticipate their needs before they are even aware of them. You can see Pendo’s thought leadership through whitepapers they have released on product ops, product leadership, product-led growth, and a myriad other topics – and they practice what they preach in their own product development. Additionally, Pendo is a key sponsor of all the main product management conferences and even hosts their own, ProductCraft. In short they are everywhere that we are.
If you are interested in learning more about Pendo’s product and how Modus can help you to implement and capitalize on them, contact us for an analysis on how Modus and Pendo can help you with your product initiatives.