Modus Create Welcomes Chris Avore as Director of Customer Experience


Former InVision Leader To Scale Customer Experience Capabilities

Reston, Virginia (February 28, 2019): Modus Create, Inc. is pleased to announce and welcome industry thought leader Chris Avore as Director, Customer Experience. Mr. Avore’s vast experience leading enterprise design organizations, and integrating design thinking into business strategy, strengthen Modus’ already extensive digital transformation portfolio of work. Learn more about Modus’ work in customer experience on our CX page.

“As we continue our dynamic growth, we are actively investing in key leadership to create and scale centers of excellence around our core delivery areas and commercial partners. Adding Chris will allow our Customer Experience practice to further enhance our capabilities of user research, idea validation, and evidence-based design,” said co-founder and Managing Partner, Patrick Sheridan.

“Chris is uniquely qualified to lead our Customer Experience practice. His experience with both consulting and mentorship align perfectly with the core values of Modus: being great partners to our clients and a platform for growth of our consultants,” said COO and President Cheryl Williford.

Formerly, as a principal of InVision’s Design Transformation team, Mr. Avore advised the design teams of such world-class organizations as Netflix, frog, Morningstar, Boeing, Exxon Mobil, Verizon, AT&T, and AIG increase their strategic influence, while helping the larger enterprise better understand the business value of design. Prior to joining InVision, Chris led the design and user experience organization at Nasdaq, where he scaled the practice from a solo contributor to a team of more than 30 researchers, visual designers, interaction designers, and data visualization experts originally serving one line of business to the entire enterprise.

“After working with dozens of the world’s best known brands to elevate design maturity and communicate the value of design, I’m thrilled to have the opportunity to create lasting change for Modus clients,” said Avore. “So many companies struggle with digital transformation, customer experience, and unlocking the full potential of innovation. The opportunity to improve not just products, but organizations, at Modus is vast, and the potential is limitless. I can’t wait to be a part of it.”

Originally published on PRNewswire.

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