Blue Cross Blue Shield ← Back to Portfolio

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We were excited to work with Ogilvy PR to create a HTML5 tablet optimized website for BlueCross/ Blue Shield, allowing federal government employees ro research benefits and services available under the Blue Cross Federal Employee Program.

The app creates a user friendly, brochure format experience to present multiple levels of information and detail on the Blue Cross Federal Employee Program.


  • Landing screen


  • Drawer style navigation that slides up from the bottom of the screen. Essentially a "site map" for the application.


  • Individual benefit view


  • Individual benefit view